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A Small Business Tip: Don't Advertise The Wrong ProductBy Tom Egelhoff
Every feature of your business must have a benefit to your customer. They will read the history of your company if it benefits them in some way. It's ok to talk about your experience and qualifications but
be sure to tie in how the customer comes out ahead by knowing
those things. Have a business question for Tom? Click Here
Listen to a radio interview with Tom and Entrepreneur Magazine - Click Here! This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached: ©1998 - 2004 Eagle Marketing PO Box 271 Bozeman, MT
59771-0271 Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271 Bozeman, MT 59771-0271
Would you like Tom Egelhoff to speak on this topic at your business function or convention? Click here for information, topics and pricing.
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