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Small Town Radio Is Different
by Tom Egelhoff
If you've ever made a cross country car trip you know when you are listening to a small town radio station. They just don't have that slick big city sound and delivery. I don't mean they sound like hicks but there is a small town feel to the whole station no matter what the format.
Keep this in mind when it comes time to advertise. Local listeners are used to that "small town sound." If your commercial is too slick and too polished it may stand out and actually turn locals off rather than entice them to come on down to your business.
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This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:
Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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