How To Use Trade Shows Wisely
by Tom Egelhoff
Many small businesses put up booths at local, regional and national trade shows. They are a great way to reach your target market. But are you missing some valuable customers by staying in your own niche?
Your target market often has other interests and needs that attract them to other types of trade shows that might fall outside your industry. For example many golfers also play tennis. It you sell golf equipment you might want to experiment with trying some items at a tennis show.
Be aware of the other areas of interest that might be additional profit centers for your business. You never know where customers might come from.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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