Free Business Tips:
How To Use A Media Calendar
by Tom Egelhoff
Newspapers and magazines are always working two to six months ahead on special projects. For example: Every June they may have a bridal section to sell advertising to businesses that deal with the wedding industry. In the Spring it may be home improvement.
The point is that most will have a media calendar available that you can study and look for opportunities to increase your business by placing ads or making news that coincide with the special section.
Return to the "General Business Advertising" Directory
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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