How To Use Direct Mail To Upsell
by Tom Egelhoff
When a customer buys your product by direct mail be sure to include your catalog or some other special offer that expires soon (usually in two to four weeks).
This is an excellent way to promote add on items or attachments to the original product. For example: A customer buys a new keyboard...in the package is a coupon good for 25% off on a matching mouse.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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