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True False Brochure
by Tom Egelhoff
Is your business easy to explain to prospects? Are there misconceptions about your industry? If so, try the take-a-test brochure as an effective way to clear things up.
The front of the brochure will feature the common misconceptions in question form with boxes to indicate True or False answers. Your customers will answer, then be pleasently surprised, when they see the correct answers inside that clear up the misconceptions about your companies products or position.
The strength of this idea is that this type of exercise stays in our memory longer than the same message in a conventional brochure. We find we were misinformed about the company or industry and are now more knowledgeable.
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This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:
Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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