Tight Budget Advertising
by Tom Egelhoff
When times are tight, or if you are a new business with limited funds, there are some inexpensive ways to get your message out there.
Most of us either have a computer or a friend that does. Set up a flyer on an 8.5 x 11 sheet of paper, take it to your local copy shop and run off a few. Tack them up in laundromats, grocery stores or anywhere that customers will see them. You can even stand on the street corners and pass them out to passersby. Just make sure they are being exposed to your target market.
Extra Savings: Layout the flyer two to a page and cut your costs in half. Instead of one 8.5 x 11 flyer you get two 8.5 x 5.5 flyers.
Caution: Avoid putting them under windshield wipers on cars in parking lots. Some shopping centers have a policy against this and you may have a problem with them. The other problem is that to some people this is a negative. They have to get out of the car and take the flyer off the car and you may start your relationship with a negative.
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© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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