How To Test A Service
by Tom Egelhoff
The problem with most service businesses is there is no tangible product to give the customer. They can't put your product side by side with your competition. So how can you be sure you have a saleable service? How can customers evaluate your service?
The best way to test your service is to provide that service to a customer and ask them to evaluate the value of the service. Create a checklist of job performance items that the customer can fill out and return after the job is completed.
If you are starting an office cleaning business, for example, offer a trial cleaning in exchange for a letter of recommendation.
Use those letters of recommendation to recruit new business.
Return to the "Service Business" Directory
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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