How To Test A Service

by Tom Egelhoff

The problem with most service businesses is there is no tangible product to give the customer. They can't put your product side by side with your competition. So how can you be sure you have a saleable service? How can customers evaluate your service?

The best way to test your service is to provide that service to a customer and ask them to evaluate the value of the service. Create a checklist of job performance items that the customer can fill out and return after the job is completed.

If you are starting an office cleaning business, for example, offer a trial cleaning in exchange for a letter of recommendation.

Use those letters of recommendation to recruit new business.


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