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How To Market, Advertise And Promote Your Business Or Service In A Small TownBy Tom Egelhoff  TABLE OF CONTENTS PREFACE-----------------------------------Page 7 Dr.Mike Reilly, Professor of Marketing at Montana State University, gives his views about the value of my book to small business owners. To read his remarks click here. SMALL TOWN 101 --------------------------------------------Page 10 A quick 10 page primer on How Small Towns Work. What are the major differences between major cities and small towns as related to this book and how it can help you in your small town. SECTION ONE: CHAPTER ONE: Getting started. How to gather the information
you'll need to kick CHAPTER TWO: Here you assemble everything you need to know about your company. Who you are and where you want your business to go. Who are you? If you would like to read the first two chapters, Click Here. CHAPTER THREE: Strengths, Weaknesses, Opportunities, Threats: There are things you can do and things you can't. Here you will learn how to overcome the challenges your business faces against the competition. CHAPTER FOUR: How much do you have to make to keep the doors open and food on the table? A complete small town sales course along with how figure your "break-even" point. You'll also learn how to estimate what you need to do to keep your business alive in a small town. CHAPTER FIVE: Who are your customers? How do you find them? How do you know the ones you've found are the right ones? This chapter will help answer all those questions. CHAPTER SIX: To make the marketing plan work, you have to have a plan and execute it. I'll take you through how to do it. CHAPTER SEVEN: How does your product or service stack up against the competition? Would you like less competition? I'll show you how to be in a class by yourself with no competition. CHAPTER EIGHT: Everything you always wanted to know about radio, tv, newspapers, magazines, direct mail and net advertising, but were afraid to ask. I'll show you the strengths and weaknesses of each form of advertising and how to use them in small towns or markets. CHAPTER NINE: With my marketing calendar you will always know exactly where your marketing is and where its going and when. CHAPTER TEN: Execute your marketing plan. Can your baby walk by itself? CHAPTER ELEVEN: Is your marketing plan working? Do you need to regroup? How to evaluate what is happening. SECTION TWO: Small towns are not big towns and some things that work in big cities just don't hack it in small towns. I'll show you what works and why. SECTION THREE: How to reach small town folks with the right message in the right way. Here you'll find 10 points that will make your small town advertising message stand out. SECTION FOUR: Newspapers, tv, radio and news releases. How to get your message out there without an advertising budget. SECTION FIVE: Have a home based business? There are three things you must master to succeed in a home based business. Any one of them can end your business. I'll show you what you need to succeed at home. SOME FINAL THOUGHTS-------------------------------Page 207 Some last minute coaching tips to inspire you to greatness. WORK BOOK PAGES------------------------------------Page 209 Some basics to get you started Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271 Bozeman, MT 59771-0271
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