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Stay Within Your Ad Budget
by Tom Egelhoff

If you're in business sooner or later you're going to be asked to purchase a "sponsor ad." These are a newspaper idea for creating or promoting an existing civic project. Another example might be buying an ad in the high school year book.

There is nothing wrong with buying these ads. They support good causes but seldom reach your total target market. The thing to keep in mind is that doing a lot of these can eat into your advertising budget. A twenty dollar ad every month will be $240.00 at the end of the year. $240.00 can buy a lot of advertising.

Be selective when you pick these ads. No business can support every worthy cause.

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