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Tom's Seminars and workshops
Meet Tom Egelhoff
"THE MONTANA
MARKETEER"
According to Entrepreneur
Magazine Radio, Tom Egelhoff is this nations leading authority
on how to do business in small towns and small markets. If that
seems like a strong statement consider the following.
For more than 35 years, Tom's business,
advertising, and marketing workshops and seminars have helped
thousands of small town business owners become more profitable
and successful.
Tom is an inspiring, motivational and entertaining
business and sales trainer with a light hearted humorous style,
focusing on personalized, do-it -yourself, low-cost marketing,
advertising and promotional techniques for small business owners.
Headquartered in Bozeman, Montana , Tom
works hand-in-hand with business associations, small business
development centers, chambers of commerce, city and county economic
development groups as well as colleges and universities across
America to strengthen small businesses.
Four SBDC's recently joined forces and
Tom traveled to Nevada cities giving all day advertising workshops.
Since then many states have expressed an interest in doing similar
tours. Tom did a tour of Wyoming SBDC's in 2004.
Tom's extensive years of working with small
businesses gave him the foundation for his first book, "How To Market, Advertise And Promote Your
Business Or Service In A Small Town" that was a small
business textbook at both Missouri State University and the University
of Alaska. His newest book, "The
Small Town Advertising Handbook: How To Say More And Spend Less"
is a comprehensive guide that teaches small business owners cost
cutting advertising ideas. He has more books in development.
Tom writes a monthly column for the Montana
Business Journal, Western Business News as well as columns
for various association newsletters.
He has appeared in Target Marketing magazine, Business Advisor magazine and Costco Connection Magazine
in both Canada and the United States. He has appeared on the
All News Channel and many radio stations
around the country.
Along with his own weekly radio show, "Open
For Business", Tom is also the anchor host of the "Takin' Care of Business"
Weekly Radio Show for SCORE (Service Corps Of Retired Executives.
He is also widely quoted in news
articles across the nation.
His web site has received as many as 4
million unique visitors per year and his many business
articles are recommended by colleges and universities across
the country.
Tom is a past president of Kiwanis, former
board member of the Bozeman Area Chamber of Commerce, three-time
chairman of Chamber of Commerce Business Resources Committee,
board member of Junior
Achievement and past board member of the Gallatin County
United Way. He is also the founder and president of The Montana Speakers Network, Inc.
After reading all of the above doesn't
it sound like Tom Egelhoff should be a speaker to be strongly
considered for your next convention or small business event?
Here are just a few of Tom's most requested seminar topics.
Tom's
Marketing/Advertising
Seminar/Workshop Topics
Click on a topic below
or work with Tom to tailor one just for you.
Seminar 1: How
To Market, Advertise And Promote Your Business Or Service
Seminar 2: Do-It-Yourself-Advertising:
How To Do It The Right Way
Seminar 3: Business
Building: Making your business bigger and stronger
Seminar 4: 25 Ways
To Bring In The Business
Seminar 5: Customer
Service: How good customer service can actually HURT your business
Seminar 6: Sales Training:
How To Create A Successful Sales Team And Keep Them Motivated
Seminar 7: How to
Create And Market A Killer Web Site
Why not call Tom today toll free at 1-888-550-6100
and schedule him for your next event. Special Pricing for Chambers of Commerce, non-profits,
and business associations.
Keynote Speech - Call
Toll Free 1-888-550-6100 for pricing and availability or (Email
with your specific needs for a price quote)
Tom,
"I attended a seminar you presented
at the UAA/Alaska BizFair a few years ago, when I was fairly
new in my own business. Business had been fairly slow up to that
point and I was at that critical stage of wondering if I would
really be able to make a go of it.
I took a lot of notes at the seminar,
and also purchased your two books while there. I took the books
home and read them. Then I re-read them, and re-re-read them;
I guess you could say they became my Bibles of business.
Anyway to make a long story short: By
following your advice, I have been able to grow my business by
well over 100% each year since then, each year better than the
previous.
In 2005 my business grew more than
189% compared to 2004. Of
course I am now making quite a lot more by being self-employed
than if I had stayed in my old job. I still re-read your books
every few months or when I need more inspiration or ideas, or
just to review.
Others have asked me about the secret
to my success in a field where so many others fail, and I tell
them about your seminars and books because I truly believe I
would not be where I am today if I had not attended that seminar."
Once again, thanks!
Sincerely,
Anne Pyles
1-2-Wonder Web Services
http://www.12wonderwebservices.com
"Dear
Tom,
On behalf of the UAA Small Business
Development Center and all the co-sponsors of this year's Biz
Fair, thank you for your participation as Keynote Speaker for
our second annual event. We feel very strongly that the success
of this event was due in large part to your keynote address and
the presentation of marketing information that so many are interested
in learning about.
We'd also like to thank you for your
participation at the Advertising seminar at the Marriott Anchorage
Downtown on Monday. We are pleased your schedule allowed for
you to be in Anchorage for the two events."
Jerry D. Anderson, Director,
Alaska Small Business Development Center, Anchorage, Alaska
Seminar 1:
How To Market, Advertise
And Promote Your Business Or Service - Based
on Tom's best selling book. How to create a marketing plan that
brings in profits and strengthens your business...
Special Pricing for
Chambers of Commerce, non-profits, and business associations.
includes the following:
- How to find the strengths and weaknesses
of your business to create a more powerful marketing plan.
- How to do sales forecasting that maximizes
profit and cuts costs.
- How to find and reach your primary and
secondary target market and keep them coming back.
- How to define marketing objectives and
create strategies to reach your marketing goals.
- How to use positioning to strengthen your
business in the mind of your customers.
- What, when, where and how to advertise
your products and services for maximum return on your investment.
- How to design and implement a marketing
calendar to keep your plan on track.
- How to successfully execute and evaluate
your marketing plan for maximum results.
Call Toll Free 1-888-550-6100 for pricing
and availability or (Email
with your specific needs) Special
Pricing for Chambers of Commerce, non-profits, and business associations.
Looking for a topic you don't see here? Let Tom
work with you to create one for your specific group or industry.
Listen to an interview
with Tom and Entrepreneur Magazine Radio - Click Here!
(Return To The
Home Page) [Return
To Topics]
Seminar 2:
Do-It-Yourself-Advertising: How To Do It The Right Way:
Special Pricing for
Chambers of Commerce, non-profits, and business associations.
 Dear Tom,
"I just wanted to take the opportunity
to say "thanks" on behalf of MERA and our entire membership for your willingness
and ability to present at the recent KnowledgeFest in Nashville,
Tennessee. Your contributions to the educational programming
that MERA provides are highly valued, and we appreciate your
assistance. The great success of the event would not have been
possible without the diverse knowledge that all our speakers
are willing to share.
In the weeks after the event the MERA
staff has spoken to several attendees. In every case, the comments
have been positive about the educational material presented at
the event. For that you are responsible and we thank you."
Amy Thornburg, Operations Manager, The
Mobile Electronic Retailers Association
Seminar 2:
Do-It-Yourself-Advertising: How To Do It The Right Way: My first rule; Advertising must always be an investment
never an expense.
Special Pricing for
Chambers of Commerce, non-profits, and business associations.
- This seminar covers the following:
- How to plan your advertising strategy
for maximum success.
- How to create an advertising plan that
pays for itself.
- How to know when and when not to advertise.
- What you should know before you place
a newspaper ad.
- Here's why your advertising isn't working.
- How to get a better response from your
advertising.
- How to advertise against the big guys
and win.
- How to find what your competitor's advertising
budget is.
- How to get national exposure for your
business.
- How to do a successful print interview.
- How to guidelines: Buying Radio Time for
maximum return.
- Radio or TV interviews: How to make the
most of them.
- How to do Yellow Pages the right way.
- The ten most common advertising mistakes
small businesses make.
Call Toll Free 1-888-550-6100 for availability
or (Email
with your specific needs) Special
Pricing for Chambers of Commerce, non-profits, and business associations.
Looking for a topic you don't see here? Let Tom
work with you to create one for your specific group or industry.
Listen to an interview
with Tom and Entrepreneur Magazine Radio - Click Here!
(Return
To The Home Page) [Return
To Topics]
Seminar
3:
Business Building: Making your business
bigger and stronger.
Special Pricing for
Chambers of Commerce, non-profits, and business associations.
Dear Tom,
"On behalf of our Board of Directors,
please convey our appreciation to the other members of The Montana Speakers Network, Inc. for your
contribution to the success of our recent meeting. We had several
positive comments about the group and your participation with
us.
Some spoke of their appreciation for
your fellow speakers and their interesting "teaser talks"
at dinner. Still others added their agreement to the compliments
paid to your presentations, which were offered as you spoke briefly
to our group at the morning business meeting. We should talk
again about plugging the Network into our luncheon schedule for
the coming year.
Steven C. Yeakel, Montana Society of
Association Executives, Helena, MT
Seminar 3:
Business Building:
Special Pricing for
Chambers of Commerce, non-profits, and business associations.
Making your business bigger and stronger.
This seminar covers the following:
- How To grow your business to the break-even
level.
- How to plan and manage your cash flow
for the most profit.
- Here's why you're losing customers and
how to stop doing it.
- Customer Service: How great service can
actually hurt your business.
- Customer Service: Customer phrases to
watch for.
- How to double your profits the easy way.
- How to evaluate your competition and beat
them.
- How to know when to expand your business.
- How to use marketing facts to keep your
business on top.
- Financial Statements: How to read and
profit from them.
- How to find new business ideas.
- How to create business revenue fast.
- How to compete with Wal-Mart®, Costco®
and other major retailers.
Call Toll Free 1-888-550-6100 for pricing
and availability or (Email
with your specific needs) Special
Pricing for Chambers of Commerce, non-profits, and business associations.
Looking for a topic you don't see here? Let Tom
work with you to create one for your specific group or industry.
Listen to an interview
with Tom and Entrepreneur Magazine Radio - Click Here!
(Return
To The Home Page) [Return
To Topics]
Seminar 4:
25 Ways To Bring In The Business:
Special Pricing for
Chambers of Commerce, non-profits, and business associations.
Learn low cost methods to increase profits
and cut costs.
Dear Tom,
I just wanted to let you know how much
we enjoyed your presentation of "25 Ways To Bring In
The Business" and "How Customer Service Can
Actually Hurt Your Business." We have quite a diverse
group of florists, and you seemed to have something for everyone.
Your down to earth concepts really struck home, and we went away
with many practical and inexpensive ideas! Throughout the presentations,
your mix of humor with the more serious sides of the topics kept
people enthused. Thanks again for sharing your knowledge with
us!
Bonnie Weber, President, Montana Florists
Association
Learn a simple yet powerful
method to bring in customers.
- How to cut your advertising costs in half.
- The most powerful business building tool
you have but few use it correctly.
- How to get free publicity for your business.
- How your best customers can help build
your business for you.
- Easy low-cost ways to find what your customer
wants.
- Throw out your worst fours months and
still make money.
- Key indicators on when you should hire
or not hire.
- How to use the web to build your customer
base.
Call Toll Free 1-888-550-6100 for pricing
and availability or (Email
with your specific needs) Special
Pricing for Chambers of Commerce, non-profits, and business associations.
Looking for a topic you don't see here? Let Tom
work with you to create one for your specific group or industry.
Listen to an interview
with Tom and Entrepreneur Magazine Radio - Click Here!
(Return
To The Home Page) [Return
To Topics]
Seminar 5:
Customer Service: How "Knock Your
Socks Off" customer service can actually HURT your business.
Special Pricing for
Chambers of Commerce, non-profits, and business associations.
Dear Tom,
Thank you for participating in the SBA's
"Body, Mind & Business" statewide conference
for women in September. In reviewing the evaluations from the
conference you were a big hit! My only regret is that I didn't
allow more time for your presentation. You provided invaluable
advertising tips for many who often operate with a very limited
budget (if any). Your real life experiences and wonderful sense
of humor kept the audience engaged and thirsting for more!
Again, thank you for your participation
and for helping make this conference a huge success! I hope you'll
consider participating in future SBA events.
Lorena Carlson, Public Affairs Specialist
U.S. Small Business Administration
- What is customer service?
- How some customer service costs more than
it makes.
- How to use the new "power tools"
of customer service.
- How to make friends and turn them into
customers.
- How to determine what customers want and
give it to then at a profit.
- How to get your employees to "step
up" and bring customers back again and again.
- How to turn one time buyers into life
long customers.
- Customer Service Training: How to do it
yourself the right way.
Call Toll Free 1-888-550-6100 for pricing
and availability or (Email
with your specific needs) Special
Pricing for Chambers of Commerce, non-profits, and business associations.
Looking for a topic you don't see here? Let Tom
work with you to create one for your specific group or industry.
Listen to an interview
with Tom and Entrepreneur Magazine Radio - Click Here!
(Return
To The Home Page) [Return
To Topics]
Seminar
6:
Sales Training: How
To Create A Successful Sales Team And Keep Them Motivated
Special Pricing for
Chambers of Commerce, non-profits, and business associations.
Dear Tom,
Thank you for the presentation you gave
to the participants at the 23rd Annual Young Couples Conference.
The couples stated they were pleased to have you as a guest speaker
and felt that your information was interesting and helpful. Congratulations
on a job well done!
Ralph Peck, Director
Montana Dept. of Agriculture
- How to motivate yourself and your employees
- The seven selling steps and how to use
each one.
- Understanding why customers buy.
- Product Presentation: How to show and
tell and create value.
- Features and benefits: You can't make
a sale without both.
- How to combat price objections.
- How to sell on the phone.
- The trial close and how to use it.
- 10 of the most effective closes.
- How to sell a service instead of a product.
- Buyer's Remorse: What it is and what to
do about it.
- Tangible and intangible selling.
- Follow-up and add-on selling.
Call Toll Free 1-888-550-6100 for pricing
and availability or (Email
with your specific needs) Special
Pricing for Chambers of Commerce, non-profits, and business associations.
Looking for a topic you don't see here? Let Tom
work with you to create one for your specific group or industry.
Listen to an interview
with Tom and Entrepreneur Magazine Radio - Click Here!
(Return
To The Home Page) [Return
To Topics]
Seminar
7:
How to Create And Market A Killer Web Site
Special Pricing for
Chambers of Commerce, non-profits, and business associations.
Dear Tom,
Thank you for participating in the Fifth
Annual Rural Business Conference. I appreciate the knowledge
and expertise you brought to our breakout sessions.
Your willingness to participate as a
presenter was a key contribution to the success of this event.
The ideas you shared will be a catalyst for the future business
plans and economic development efforts of Utah's entrepreneurs
and leaders.
Robert F. Bennett
United States Senator
This
seminar contains the following:
- How to use keywords to drive traffic to
your site
- How to use bonuses or free offers to build
traffic
- How to get to the top of the search engines
for free
- How to find and use links correctly
- How to sell on your site
- Credit cards, checks and other forms of
payments
- How to build lifetime customer relationships
on your site
- How to use your site to give your business
more credibility
Call Toll Free 1-888-550-6100 for pricing
and availability or (Email
with your specific needs) Special
Pricing for Chambers of Commerce, non-profits, and business associations.
Looking for a topic you don't see here? Let Tom
work with you to create one for your specific group or industry.
Listen to an interview
with Tom and Entrepreneur Magazine Radio - Click Here!
(Return
To The Home Page) [Return To Topics]
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your
Business Or Service In A Small Town, and The
Small Town Advertising Handbook: How To Say More And Spend Less.
He is also a seminar and workshop presenter and trainer.
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Small Business Expert Tom Egelhoff 1-888-550-6100 FREE Shipping
