Tom Egelhoff's Free Small Business Advertising, Marketing, Podcasts

by Tom Egelhoff

Welcome to Amazon Best Selling Author Tom Egelhoff's Small Business Podcast page. These podcasts are designed to help your small business grow and become more profitable using the tips I will be giving you. Please feel free to share the link to this page with others

If there is a small business marketing or advertising help topic or subject you'd like me to talk about — by all means drop me an Email and I'll be happy to get that up for you. In the meantime I hope you enjoy these small business podcasts.

Tune in to my weeklyonline radio show, "Open for Business" each Saturday 11AM to 2PM Mountain Time at AM 1450 KMMS in Bozeman, Montana. Click Listen Live to hear the show. Questions or Comments during the show? Call 406-522-TALK (8255)

Check out Re-Broadcasts of Tom's Most Popular Weekly Radio shows here.


June 29, 2013 - Today's Topic is: "How to Market And Advertise Against Big Box Stores"

How can you compete with big box stores on your limited advertising and marketing budget? In this podcast small business expert Tom Egelhoff shares some tips and tricks that can put any small business on a level playing field with the big guys.

Big Box Stores spend tons of money on advertising and marketing but the secret is — you don't have to.

 


June 22, 2013 - Today's Topic is: "How to Build Your Small Business With The Help of Your Employees"

In this podcast Tom walks you through the steps of building your business by motivating your employees to take ownership of their job responsibilities and produce more. Tom shows the different kinds of leadership and which ones will work for you. Also, motivation for you, if you are a sole proprietor, and how to motivate your workforce to bring in more business and increase sales.


June 15, 2013 - Today's Topic is: "What Works in Print, TV, Radio, Direct Mail, and Outdoor Advertising"

In this podcast Tom Egelhoff covers what works in Print Advertising, TV Advertising, Radio Advertising, Direct Mail Advertising and Outdoor Advertising. Use these tips to save yourself big bucks when selecting where to get the most bang for your advertising buck.


June 8, 2013 - Today's topic is: "How to Build a Brand Name and Do A Feasibility Study"

In this two-part podcast Tom Egelhoff covers the basics of building your brand name and how to do a feasibility study

. In part one of this podcast you will learn:
⁃ How to Start Building Your Small Town Brand Name
⁃ How to Build Your Brand Name From Scratch
⁃ How to Build Your Small Town Brand Name With Advertising
⁃ Advertising Rules for Building Your Small Town Brand Name

In the second part of this Pobdcast Tom covers how to do a feasibility study. In this part of the podcast you will learn:
⁃ The Starting Point:How to Look At Yourself
⁃ How Do You Compare to your competitors?
⁃ Is There A Market For Your Business?
⁃ Can You Do It Financially?
⁃ What Do You Have To Do To Break-even?


June 1, 2013 - Today's Topic is: "Why You’re Losing Customers and How Bring Them  Back"

It costs six times as much to find a new customer as it does to keep one. A strong customer base is the lifeblood of any business.  In this weeks’ podcast, Tom f shares some thoughts on improving your service, running your business more efficiently and more profitably, and methods to keep customers not only coming back but referring new ones.



May 18, 2013 - Today's Topic is: "Four Small Business Pricing Methods and How to Use Them"

In this podcast Tom Egelhoff explores four methods of establishing prices for products or services.

Cost-plus pricing, demand pricing, competitive pricing and markup pricing. Which pricing method you use will depend on the type of business and the type of customer you have. Some businesses will use more than one pricing method.


May 11, 2013 - Today's Topic is: "Three Reasons Your Small Startup Business Will Fail and How to Avoid Them"

In this podcast Tom Egelhoff explains three reasons your small business will fail and how to avoid them. Tom covers "forced discipline," "bad associations," and "your vision of the future." All of these things can bring down the best run businesses.


May 4, 2013 - Today's Topic is: "Seven Low Cost Advertising Tips To Help Build a Successful Small Business"

In this podcast Tom covers some of his favorite ways of getting small business names out without breaking the bank. These seven tips will help you fill in some of the gaps in your paid advertising and bring more customers in the front door.


April 27, 2013 - Today's Topic is: "How to Build a Strong, Money Saving, Advertising Budget Strategy"

In this podcast Tom explains how to create and implement an effective, low cost, advertising strategy for your small business. You'll learn how to track what's working and how to evaluate your plan and improve it over time.


April 20, 2013 - Today's Topic is: "Things Every Small Business Owner Must Know"

In this weeks podcast Tom talks about the things every small town business owner needs to think about when either starting or growing an existing business.


April 13, 2013 - Today's Topic is: "How Marketing Can Create Value in The Mind of Consumers"

In this podcast Tom Egelhoff explores how to use market research and strategies to create a demand for your product or service in the mind of your customers.

Once the correct target market is identified, an advertising campaign will be rolled out to bring in those badly needed new and repeat customers to put your small business back in the black.


April 6, 2013 - Today's Topic is: "How to Write, Create and Design a Basic Brochure"

In this podcast Tom Egelhoff walks you through the steps to assemble your information, select visuals and put it all in the proper order to create a basic brochure that will get your name out and bring in more paying customers.


March 30, 2013 - Today's Topic is: "Downturns: What to Do During Tough Economic Times"

In this weeks podcast, Tom talks about the "red flags" you should be looking for that can send your small business toward the scrap heap of history. Why is Circuit City gone but Best Buy is still around? Why is Border's Books gone but Barnes & Noble is still sending books out the door. Where will your business be a year from now? I'd like you to still be in business. Maybe this poscast can help.


March 23, 2013 - Today's topic is "My 25 Favorite Advertising Tips"

In this podcast Tom reveiws some of his favorite advertising tips. Not all of these tips many be applicable to your small business but there may be one or two that will help you improve your bottom line.


March 16, 2013 - Today's topic is "The Six Types of Advertising and How to Use Them"

In this podcast, I cover the six most common types of conventional advertising. Building a brand name, co-op advertising, business-to business advertising, advertising a product rather than a service are all covered.


March 9, 2013- Today's topic is "How to Advertise Your Construction Company on a Limited Budget" - Here are a few tips about low cost ways to advertise your construction company These tips are also applicable to painters, electricians, drywallers, plumbers, etc.


Feb 23, 2013 - Today's topic is "How to Market and Advertise Your Small Business When a Business Card Is All You Have" - Tom talks about business card design, how to use your business card to improve your new or existing business.


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