Small Town Marketing Site Map


Directories

Articles

Tips

Misc




Directories

How To Advertise: Directory Of General Advertising Articles And Tips (Directory)

How To Build A Business: Directory Of Business Building Articles And Tips (Directory)

Low Cost Advertising Articles And Tips (Directory)

Marketing: Directory Of General Marketing Articles And Tips (Directory)

How To Manage Your Business: Directory Of Business Management Articles And Tips (Directory)

How To Promote: Directory Of Business Promotion Articles And Tips (Directory)

How To Market A Service: Directory Of Articles And Tips About Marketing A Service (Directory)

Business Start Up Articles And Tips (Directory)

Tom Egelhoff's Monthly Columns In The Billings Business News


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Articles

101 Ways to Boost Your Business Anywhere (FREE Tips)

How to Advertise: Seven Low-Cost Ways to Advertise Your Business

25 Low Cost Advertising Tips (Article)

What Are Your Five Most Profitable Products or Services?

Top Ten Most Common Advertising Mistakes Small Town Businesses Make

The Top Ten Things You Must Know Before Starting A New Business

How To Sell On The Phone (Article)

How To Design And Write A Basic Brochure (Article)

How To Create A Successful Small Town Home Based Business (Article)

How To Create A Small Town Advertising Plan (Article)

Ten Advertising and Marketing Tips for Contractors, Builders and Remodelers

How to Find Profitable Clients for Your Landscaping Business

Sales Training: Sell The Solution, Not the Product

How To Do A Break Even Analysis (Article)

How To Grow Your Small Or Home-Based Business To The Break-Even Level (Article)

How To Do A S.W.O.T. Analysis

How to Do A Small Business Feasibility Study

How To Start And Manage Your Own Advertising Firm

Small Business Success is a Lifestyle Change

Why Don't They Open More Checkstands?

How to Market Your Small Business When the Future is Uncertain

Five Ways to Grow Your Small Business

Six Ways To Build Customer Trust And Confidence (Article)

How to Sell Anything to Anybody Face-to-Face

What You Should Know Before You Place A Newspaper Ad (Article)

Product Presentation: How to Demo a Product or Service

How to Market and Advertise Your Small Business With Employees

Word of Mouth Advertising: When times are tough get customers talking

How to Add to The Bottom Line Without Adding Expenses

Common Business Mistakes I See Every Day That Make Me Crazy!

Don't Sell: Help Customers Buy

How to Find Your Ideal Customer in Your Local Newspaper.

How To Advertise: Planning Your Ad Budget Strategy


How To Sell The Benefits Of Your Product or Service

Types of Advertising: How to Make Word of Mouth Advertising Work For You

How To Sell A Service Instead of a Product

What is "Top of Mind Awareness?"

How to Market The Price of Your Products And Services

How To Keep Good Employees In Your Small Business

My Favorite Free "How To Write A Business Plan" Links

How to Build Your Business by Looking At The Previous Year

Getting Ready For The New Year

How to Plan A Profitable Small Town Christmas

How to Plan A Profitable Small Town Christmas (Part II)

How Small Town Business Finances Work

How Smart Marketing Builds Business

Is Small Business Success Possible in Montana?

How to Start A Successful Home Based Business

Advertising: Learn From The Mistakes Of Others (Article)

How To Develop A Successful Advertising Program (Article)

Ads That Sell (It All Starts With The Headline) (Article)

How To Schedule Your Advertising (Article)

How To Test Your Advertising (Article)

How To Know When And When Not To Advertise (Article)

Advertising: Are You Legal? (Article)

Advisory Boards: How To Create One & How To Use It (Article)

Here's Why Your Advertising Isn't Working (Article)

How To Develop Product Benefits That Sell (Article)

How To Advertise Against The Big Guys And Win (Article)

How To Make A Super Brochure Or Mailing Piece (Article)

How To Market Your Business With Your Brochure (Article)

How To Market Your Business When A Business Card Is All You Have (Article)

Do You Have The Legal Right To Use Your Business Name? (Article)

What You Should Know Before You Write A Business Plan (Article)

Buyers Remorse: What Is It, And What To Do About It (Article)

The Great Balancing Act: Profession & Marriage (Article)

How To Plan And Manage Your Cash Flow (Article)

Self-Analysis For Going Into Business (Article)

How To Make Successful Cold Calls (Article)

How To Find The Real Target Market In A Small Town (Article)

How To Research Your Competition (Article)

Who Is Your Real Competition? (The Answer May Surprise You) (Article)

What's Your Competitors Advertising Budget? (Article)

It Takes Time To Develop Customer Confidence (Article)

Build You Business With Co-Op And Co-Branding Advertising (Article)

How To Write A Successful Ad That Sells (Article)

How Your Customers Can Build Your Business (Article)

Here's Why You're Losing Customers (Article)

Customer Service: (How To get First Time Customers To Come Back) (Article)

Direct Mail: Why It Works And How To Use It (Article)

How To Double Your Profits The Easy Way (Article)

Downturns: What To Do During Tough Economic Times (Article)

How To Use The Eight Basic Marketing Functions (Article)

How To Keep Good Employees (Article)

Small Town Entrepreneurship: Have You Got What It Takes? (Article)

How To Evaluate Your Competition (Article)

How To Know When To Expand Your Business (Article)

How To Control Expenses And Increase Profitability (Article)

How To Be Perceived As An Expert In Your Chosen Field (Article)

How To Use Market Facts To Keep Your Business On Top (Article)

Small Business Failure: (Three Reasons Why Your Business Will Fail
And How To Avoid Them) (Article)

How To Know If Your New Small Town Business Idea Is Feasible (Article)

Financial Statements: How To Read And Profit From Them (Article)

Direct Mail: Formulas For Success (Article)

How To Build Your Small Business Like A Franchise (Article)

How To Make Friends And Turn Them Into Customers (Article)

How To Get Publicity For Your Home-Based Business (Article)

How To Find New Business Ideas (Article)

How And Where To Find Small Business Information (Article)

How To Do An In-House Marketing Assessment (Article)

How To Use Internal Controls To Build Your Business (Article)

Should A Small Town Business Have A Website? (Article)

Radio or TV Interviews: How To Make The Most Of Them (Article)

Customer Service: (Customer Phrases To Watch For) (Article)

How To Launch A New Company (Article)

How To Lead And Motivate: (Yourself and Your Employees) (Article)

How to Find Sales Leads For Your Small Town Business (Article)

How To Write A Direct Mail Letter That Gets Results (Article)

How To Find What Your Customers Are Really Looking For (Article)

7 Low Cost Ways To Market Your Business (Article)

What To Do If Your Competition Is Lying About You (Article)

How To Manage Your Small Town Business (Article)

Small Town Management Success Principles (Article)

How To Do A Market Analysis (Article)

How To Do Market Research In A Small Town (Article)

How To Get Noticed By The Media (Article)

How To Work With Advertising Salespeople (Article)

How's Your Marketing Plan?? (Article)

How To Move Your Business From Beginning To Success (Article)

How To Get National Exposure For Your Business Or Service (Article)

How To Build Your Business By Networking (Article)

How To Use Niche Marketing In A Small Town (Article)

How To Read Your Business Condition (Article)

Sell A New Item By Asking Customers To Bring In Their Old One (Article)

How To Get Employee Participation In Your Marketing Plan (Article)

How To Make Your Business Stronger (Article)

How To Find The Information You Need To Create A Marketing Plan (Article)

Planned Obsolescence: A Plan Or A Plot? (Article)

How To Develop Your Position Strategy (Article)

How To Market & Advertise A Medical, Dental, Or Legal Practice (Article)

How to Prevent Business Failure (Article)

Pricing Methods And How To Use Them (Article)

How Pricing Affects Your Business (Article)

Basic Business Start-Up Principles (Article)

How To Do A Successful Print Interview (Article)

A Prize Can Be A Winner For Your Business (Article)

How To Deal With Problem Customers (Article)

How To Determine If There Is A Need For Your Product (Article)

Product Price: How To Show The Customer What You're Worth (Article)

The Best Small Town Business Promotions (Article)

How To Promote Your Business By Word of Mouth (Article)

How To Create A Promotion For Your Business Or Service (Article)

Radio: How To Make It Work For You (Article)

How To Guidelines: Buying Radio Time (Article)

Small Town Relationship Selling: What It Is And How To Do It (Article)

How To Make Marketing Represent Your Business The Right Way (Article)

How To Get A Better Response From Your Advertising (Article)

How To Compete With Wal-Mart®, K-Mart® And Other Major Retailers (Article)

How To Create Business Revenue Fast (Article)

How To Choose The Right Advertising Media For Your Business Or Service (Article)

How To Pick The Right Promotion For Your Business (Article)

10 Stupid Things Salespeople Do To Mess Up Their Sales (Article)

Motivating Sales People To Sell (Article)

A Small Town, Self-Marketing Formula For Success (Article)

How To Sell Your Products Or Services In A Small Town (Article)

How To Market A Service, Rather Than A Product (Article)

How To Start A Service Business (Article)

How To Set Prices For Your Home Based Products Or Services (Article)

Six Types Of Advertising And How To Use Them (Article)

Low Cost, Small Town Promotion (Article)

How To Start A Small Town Business (Article)

How To Create A Small Town Marketing Strategy (Article)

Success: What It Is And How To Get It (Article)

 

Target Marketing: Who They Are, How To Find Them (Article)

The 10 Most Common Advertising Mistakes Small Town Businesses Make (Articles)

Ten Things Every Small Town Business Owner Should Know (Article)

Three Ways To Make Advertising Work (Article)

Management: How To Mange Your Time (Article)

Keep Your Products And Services In Front Of Your Customers (Article)

Use A Two-Step Advertising Approach For More Sales (Article)

How To Make Your Business Unique (you don't have a choice) (Article)

How To Market And Promote The Unusual (Article)

How Marketing Creates Value (Article)

How To Use Vertical Marketing Systems (Article)

Target Market Advertising: Visible and Invisible Ads (Article)

How To Tell What Your Customers Want Or Need (Article)

Understanding Why Customers Buy (Article)

How To Make "Word Of Mouth" Advertising Work For You (Article)

Checklist Of What Works In Print, Radio, TV, Direct Mail and Outdoor Ads (Article)

Yellow Pages: Pros & Cons (How To Do Your Ad The Right Way) (Article)

How Good Customer Service Can Actually Hurt Your Business (Article)

Extended Service: The Profit Center You May Be Missing Part 1 of 3

Extended Service: How To Sell Extended Service Part 2 of 3

Extended Service: How To Sell Extended Service Part 3 of 3

How To Prepare For The Prepared Customer (Article)

Sales Success: It's Not As Tough As You Think (Article)

Building Your Business: Advertising Vs. PR (Article)

How To Set Up A Monthly Advertising Track Record (Article)

How To Market Your Expertise Along With Your Products (Article)

Market Research: It Can Make Or Break Your Business (Article)

How To Make The Most Of A Short Christmas Season (Article)

Business Building Resolutions (Article)

How To Do 10-30% Better This Year Than Last Year (Article)

How To Turn Offers Into Sales (Article)

Getting Your Small Business Ready For Christmas (Articles)

Your Unseen Sales Force (Article)

Five Reasons To Advertise All The Time (Article)

How To Get Your Price (Article)

Bottom Line Killers And How To Beat Them (Article)

How To Target The First Time Customer (Article)

All The Customers You Need Are In The Newspaper (Article)



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Tips

101 Ways to Boost Your Business Anywhere (FREE Tips)

Why Ads Fail! (Tip)

How To Get Your Ad Noticed (Tip)

Make Sure You're Alone When Spending Ad Dollars (Tip)

Don't Make Employees Alter Their Lives For You (Tip)

Set Yourself Apart From The Competition (Tip)

It's OK To Bother Customers If You Do It Right (Tip)

Let Them Know About Your Success Back Home (Tip)

Ask Bankers For Money When You Don't Need It (Tip)

Moving From Basic Service To True Customer Service (Tip)

How To Protect Yourself When Buying Big Ticket Items For Your Business (Tip)

Barter For Contest Prizes (Tip)

There Are Some Jobs Only The Boss Can Do (Tip)

How To Use A Media Calendar (Tip)

Chamber of Commerce Members Special (Tip)

Classified Ads: When To Run And Why (Tip)

How To Help Your Community And Business At The Same Time (Tip)

How Complaints Build Business (Tip)

Turn Your Business Card Into A Business Building Coupon (Tip)

How To Use Your Credit Card At Businesses That Don't Accept Them (Tip)

Get Closer To Your Customers, Listen and Earn! (Tip)

Tell Your Customers How You've Helped Them (Tip)

How To Find Your Competitors Customers (Tip)

Increase Sales With A Diagnostic Check (Tip)

How To Know If You Can Sell Your Product By Direct Mail (Tip)

Magazine Ads Can Do Double Duty (Tip)

Improve Your Business With A Dumb Meeting (Tip)

Make The Wait A Little Easier (Tip)

Make It Easy For Your Customer To Buy From You (Tip)

An Easy Way To Find New Business (Tip)

Make Sure Your Ad Is Easy To Read (Tip)

Use Classified Ads To Enhance Your Other Ads (Tip)

Ask Customers For An Evaluation (Tip)

Use Your Fax For Low Cost Advertising (Tip)

Make Your Free Advertising More Profitable (Tip)

How To Get TV Ads Free (Tip)

Gift Certificates Create Double Sales (Tip)

It Takes So Little To Give A Little Extra (Tip)

Build Your Business By Giving It Away (Tip)

Continue Holiday Style Customer Service (Tip)

Make Sure Customers Can Identify Employees (Tip)

Insure Your Idea (Tip)

Knowing Your Customers Can Lead To Big Profits (Tip)

Keep Yourself Out Of Legal Hot Water (Tip)

Lend Your Name To Special Events (Tip)

Make Your Name Last Longer (Tip)

Extras From Magazine Ads (Tip)

Stop Searching For A Magic Bullet (Tip)

Exchange Customer Mailing Lists With Non-Competing Businesses (Tip)

Where Should Your Ad Appear In The Newspaper? (Tip)

Don't Let Newspaper Demographics Mislead You (Tip)

No One Can Please Everyone, So, Just Please 97% (Tip)

How To Use Your Brochure To Open Doors For More Business (Tip)

Don't Run Out Of Image (Tip)

Keeping Your Name In Front Of Customers(Tip)

Do You Have The Passion To Succeed? (Tip)

Personal Service: Work That Pays Off (Tip)

Personalize That Small Mailing For More Profits (Tip)

One Way To Tell Where To Place Your Advertising (Tip)

Placemat Ads (Tip)

Product Placement Can Make A Difference (Tip)

Sometimes Plain Is Better Than Fancy (Tip)

Advertise Like The Politicians (Tip)

Make Sure Your Coupon Offer Is Visible (Tip)

Profit From Mistakes (Tip)

Use Promotional Items Wisely (Tip)

Promotion: Getting Your Name In Print Free (Tip)

There Are A Lot Of Customers In The Newspaper (Tip)

Use A Proven Marketing Tool In Another Way (Tip)

Make Radio Pay Off With Needed Information (Tip)

Small Town Radio Is Different (Tip)

Grocery Receipts Can Carry Your Business Message (Tip)

When You Call, Respect Customers Time (Tip)

Give Customers A Reason To Return To Your Business Over And Over Again (Tip)

Call On The People Who Aren't Being Called On (Tip)

Be Your Own Promotion (Tip)

Schedule Ads Right For Big Profits (Tip)

How To Test A Service (Tip)

Shape Counts In Advertising (Tip)

Share Your Publicity With Other Media (Tip)

Sell With Sound (Tip)

Place Ads In Specialty Sections Of Your Newspaper (Tip)

Stay Within Your Ad Budget (Tip)

Save Money By Spreading Your Direct Mailing (Tip)

How To Make That Newspaper Or Magazine Ad Stand Out (Tip)

Increase Business With Bag Stuffers (Tip)

Tight Budget Advertising (Tip)

How Valuable Is Your Time? (Tip)

Use Case Histories To Make Advertising Work (Tip)

How To Use Trade Shows Wisely (Tip)

Tragedies Bring Out The Best In Us (Tip)

True False Brochure (Tip)

How To Use Direct Mail To Upsell (Tip)

It's Not What You Say, It's How You Say It (Tip)

Don't Advertise The Wrong Product (Tip)


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Misc

What Makes A Great Ad? (Article)

My Personal Guarantee

Guest Book

Book Download Instruction Page

"How To Market, Advertise, And Promote Your Business Or Service In A Small Town!"
(Book Info Page)


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Quick Links
Tom's Self Help Books