Set Yourself Apart From The Competition
by Tom Egelhoff
When you do a radio ad resist saying, "Look for us in the Yellow Pages under (your industry listing). Instead direct them to the white pages instead. Look for us in the white pages under (your company name).
Why? Because your competitors are all around you in the Yellow Pages. In the white pages you'll be all alone. And it re-enforces your company name in the mind of the consumer. They are learning to identify your name with your industry.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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