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Sell With Sound
by Tom Egelhoff
Chances are you have probably listened to an audio tape in your car sometime within the past six months. When is comes to business information, people seem to enjoy learning by listening to the human voice as opposed to reading a report or brochure.
Consider sending customers an audio tape from time to time outlining new services or products. If you advertise on a local radio station ask for their help in creating the master tape. Make it entertaining. Use sound effects when possible.
Add a verbal coupon at the end. "Mention this tape and receive (a gift or discount) on your next visit (or order).
Sounds good to me.
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This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:
Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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