Save Money By Spreading
Your Direct Mailing
by Tom Egelhoff
If you use mailing lists to promote your business then you know the list brokers usually have minimum amounts of names you must buy. Usually its 3,000 to 5,000 at a time. Don't feel you have to mail all those names at the same time.
You can break them up into smaller mailings over a period of time to keep costs under control. You can also use the profits from the early mailing to finances the rest if your offer and response is good enough. If it isn't you still have names to send a revised offer to new people and look for a better response.
CAUTION: People move at the drop of a hat. Your list will start to become stale the day you get it. Do the additional mailings as quickly as you can to take advantage of the most names.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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