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Use A Proven Marketing Tool
In Another Way
by Tom Egelhoff
One of the keys to good direct mail response is to put a message on the outside of the envelope. "Important Information Inside" or "Free Gift." This is a proven way to improve response because it creates a sense of urgency on the part of the recipient.
Since this method works so well in direct mail why not use it on your press release envelopes too?
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This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:
Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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