Profit From Mistakes
by Tom Egelhoff
I was looking at the keywords for Priceline.com the other day and noticed that they included mis-spellings of their name. For those folks who spell it Preiceline.com they to find the internet giant.
For some reason people always want to put an "n" in my name making it Englehoff.
If the name of your business has this problem consider white page listings with the name spelled incorrectly. Non-spellers need your services too.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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