Sometimes Plain Is Better Than Fancy
by Tom Egelhoff
If you're like me you probably receive a lot of junk mail each day. You stand over the waste basket and throw everything that looks like advertising into it. If we all do this then how do you expect to get your prospects to open your direct mail piece?
One way is to make your mailing look more like regular correspondence. Instead of the company logo on the envelope just use the street address as the return address. If it's a small mailing consider using .33¢ stamps instead of bulk rate. After all if they open it and become a customer the postage price is well worth it.
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© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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