Personal Service: Work That Pays Off
by Tom Egelhoff
When I was a kid, growing up in a small town, there used to be neighborhood grocery stores. I can remember going in after school to pick up some candy or a soda. The store owner made it a point of remembering what kinds of candy my friends and I bought.
He also made a point of remembering what all his best customers bought. I can still hear him telling customers, "I just got some more of those spare ribs you liked so much, Mrs. Jones." It was that kind of service that kept Mrs. Jones coming back again and again.
In a small town this kind of service is almost expected. It's hard work but it pays off big in the long run. Try getting personal service or recognition at Wal-Mart®
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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