How To Use Your Brochure To
Open Doors For More Business


by Tom Egelhoff

One of the most powerful sales tool we have is our brochure. One of the most powerful tools to make sales is the referral. Our tip this week is to show you how to put the two together. Here's how:

When you have finished the sales process with a satisfied customer, the next natural step is to ask for referrals. When you receive the referral, ask your customer to write a short personal note on your brochure to the new prospect. This is a great way to introduce your brochure to the new prospect and be sure he/she looks at it.

This procedure also "breaks the ice" and puts a positive spin on that all important first meeting. Nothing is more powerful than a recommendation from someone the customer knows.


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