Don't Let Newspaper
Demographics Mislead You
by Tom Egelhoff
Your media rep can be very helpful with demographic information about your small town newspaper. One of the things they generally point out is the days of the week that sells the most papers. In most towns it's Sunday and Wednesday. Wednesday is usually the food issue with all the grocery coupons. There is often a small premium to place ads in these issues
Knowing which days are the biggest sellers is certainly good information, but those days may not be the "most read" days. In our local paper, here in Bozeman, Montana, I'm told the Monday edition is the most read day of the week. Would you rather be in the most bought or the most read?
And guess what, it's cheaper to be in that issue.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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