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Where Should Your Ad
Appear In The Newspaper?
by Tom Egelhoff
I think most people are aware that where your ad appears in the newspaper can have a great effect on how your ad pulls customers. For example, if you are a CPA, you'll want to be in the financial section. TV's and Satellite dishes... the sports section. But where should your ad appear on the pages of that section?
You are usually at the mercy of the editor or layout person but if you are a consistent advertiser the newspaper may make an effort to help you position your ad for a greater return.
Best place to be is on the right-hand side of the page and above the fold. The worst place? The exact opposite. Left-hand side and below the fold.
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© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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