Where Should Your Small Business Ad
Appear In The Newspaper?
by Tom Egelhoff
I think most people are aware that where your ad appears in the newspaper can have a great effect on how your ad pulls customers.
For example, if you're a CPA, you'll want to be in the financial section.
TV's and Satellite dishes... the sports section.
But where should your ad appear on the pages of that section?
You're usually at the mercy of the editor or layout person.
But if you're a consistent advertiser the newspaper may make an effort to help you position your ad for a greater return.
Best place to be is on the right-hand side of the page and above the fold. The worst place?
The exact opposite. Left-hand side and below the fold.
Article: How To Place A Small Town Newspaper Ad
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http://www.smalltownmarketing.com - (406) 585-0219
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 406-585-0219 or PO Box 271, Bozeman, MT 59771-0271
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