Where Should Your Small Business Ad
Appear In The Newspaper?


by Tom Egelhoff

Author Tom EgelhoffI think most people are aware that where your ad appears in the newspaper can have a great effect on how your ad pulls customers.

For example, if you're a CPA, you'll want to be in the financial section.

TV's and Satellite dishes... the sports section.

But where should your ad appear on the pages of that section?

You're usually at the mercy of the editor or layout person.

But if you're a consistent advertiser the newspaper may make an effort to help you position your ad for a greater return.

Best place to be is on the right-hand side of the page and above the fold. The worst place?

The exact opposite. Left-hand side and below the fold.

Article: How To Place A Small Town Newspaper Ad


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