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How to Start and Manage Your Own Marketing And Advertising Firm
by Tom Egelhoff
This is an email question I received from B.G. in Florida.
Hi Tom,
I need information on starting and managing my own marketing and advertising firm.
Tom's Answer
You didn't give me much to work on but here are some suggestions that helped me get started. I'm hoping you have worked for a marketing or advertising agency for a time so you kind of know the basics of how each agency works. If not here are some places to start.
First, before going out after customers you need to get your own ducks in a row. I'd start with these two web sites:
Entrepreneur Magazine Business Information
The Entrepreneur Help Page
Marketing and advertising agencies are basicly consulting firms - Consulting about advertising and marketing to clients so you should know something about how a consulting business works too.
How To Start A Consulting Service
See my consulting page at: http://www.smalltownmarketing.com/business_consulting.html
Books
I would get the following books on the operation of advertising agencies:
How To Start An Ad Agency
The Advertising Agency Business
The Consutant's Guide To Proposal Writing
Internet
If you are putting up a web site about your marketing or advertising agency, here is a very detailed course on how to optimize it for traffic that will bring in quality customers http://www.spider-food.net - Takes about 3 hours to read it all but it's stuff you need to know if you are going to help people market and advertise products online.
http://www.1stsearchranking.com/freecourse.htm - Free email course on search engine positioning.
Library
Look for the "Small Business Source Book" you probably can't check it out but it will give you the basics of what you will need to start a marketing or advertising agency.
Look for "Small Business Profiles" these will be business plans for various types of business and I belive there are advertising agencies samples in there. If not ask your librarian for assistance... that's why they're there.
Free Help With Business Planning
SBDC - The Small Business Development Centers - Make an appointment with the one nearest you... they will have stats on risk, rate of failure, and financials for marketing and advertising agencies, what areas of advertising works best etc.
Hope some of this will help you get started,
Best of Luck
Tom
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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