Exchange Customer Mailing Lists
With Non-Competing Businesses
by Tom Egelhoff
One of the most effective forms of small town advertising is direct mail. (See: Direct Mail: Why It Works And How To Use It) You can increase the size of your list by contacting non-competing businesses that mail to the same target market. For examle, carpet stores and paint contractors may have similar lists.
There may be some overlap of names but in the long run you'll have a larger list and more potential customers.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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