How To Make Magazine Ads Do Double Duty
by Tom Egelhoff
Most business magazines as well as other magazines often have what are called "Reader Response Cards."
Each ad has a number at the bottom of the ad and customers can circle numbers on a card for the ads that they would like more information about.
Next time you place a magazine ad see if you can get two response numbers.
One for those customers who want more information and a second one for customers who would like to hear from a sales person immediately.
Obviously, the customers who want a salesperson should be taken care of immediately which could turn into bigger profits for you.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 406-585-0219 or PO Box 271, Bozeman, MT 59771-0271
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