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Get Closer To Your Customers,
Listen and Earn!
by Tom Egelhoff
I usually save visitor tips for the tip of the month section but this tip is so important I wanted to get it out and working for all of you as soon as possible. These are the kinds of things that successful businesses do.
This tip comes from:
Chris Cox
Creative Colors Carpet Dyeing & Cleaning
1980 Briarwood St.
Dunedin, Fla. 34698
(727) 799-3963
I own & operate a carpet dyeing & cleaning business. I find that I am able to"get closer" to my customers because of having a small business. I have found that in speaking to customers on the phone I write down some small or insignificant thing that may be going on in their life.
I had a customer call back 4 months after giving an estimate for new carpet. She was not sure if I was just being polite when I said I remembered her. After asking how her son's baseball team fared in the playoffs 4 months earlier... I got the job.
The quick note I had jotted down on her file was just the trick.
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Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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