Knowing Your Customers
Can Lead To Big Profits
by Tom Egelhoff
I work with a local print shop in my little home town. When regular customers come in someone goes to the computer an pulls up their business history. They look back several months for repeat jobs. If they find some they as remind the customer that it's been a while since they got envelopes or mailing labels or whatever the product is.
It lets the customer know that the company is keeping track of their needs.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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