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The Small Town Advertising Handbook: How To Say More And Spend Less

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101 Ways To Boost
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The Small Town Advertising Handbook: How To Say More And Spend Less

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101 Ways To Boost
Your Business Anywhere

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Radio or TV Interviews: How to Make The Most Of Them

By Tom Egelhoff

S

In order to be successfull at anything there must be some planning. Even a kid opening a roadside lemonade stand does some planning, He/she finds lemons, gets a pitcher, some ice, sweetner, and glasses.

I was a basket case during my first interview. I had to hang on to the desktop to keep from shaking. Now some ten years later I have my own radio call in show. So it can be done.

If you do have to be on radio or tv here are some pointers to make it easier.

• Put the fact that you are talking to or being seen by thousands of people out of your mind. You can't see them so for all practical purposes they do not exist. Talk to the interviewer or pretend you are talking with your best friend and let everyone else eavesdrop.
  
• Prepare. Usually your fear is of the unknown. Make sure you have good notes and give the interviewer a list of questions that you want to talk about. Don't let the interviewer surprise you with questions you are not prepared to answer
  
• See if the interviewer will let you visit the station a few days in advance of your appearance. See if you can observe someone else's interview and see how it goes with them and what you can expect when it's your turn.
  
• If you are doing the interview on radio by phone from your home or office do it on your feet. I always think better moving around.
  
• If it's portable try to bring your product with you. Even on radio. It's easier to talk about your product if it's right there where you can touch it and see it.
  
• Most importantly be yourself. Don't use any words you don't use in your everyday life. Using big words doesn't impress anyone and most listeners and viewers will be able to tell you don't use them regularly.
  
• Dress appropriately. Even for radio where they can't see you. Dress as you would want your customers to see you. If that's a white shirt and tie then do it. You will feel more at ease in your normal work dress. For tv, depending on the circumstances, a coat and tie may be necessary even if it's not your normal dress. Remember, you are representing your business and you want to do that looking and sounding your best.
  
• If other interviews are being done at the same time, let someone else go first. Reason: they will arrange the lights and sound and all the settings with the first person. Minor or no adjustments will be made for all the others. You will be made to sit there longer and there is a greater chance of your anxiety increasing. Let someone else be the test subject. When its your turn sit down and knock it out.
  
• If you are being taped for playback on the station at a later time and feel you didn't do well, ask if you can do it again. If they have the time they may let you. After all they want a good presentation too.

Radio and TV can do great things for your business. I know it's natural to be fearful but try and put that aside. Exposure is the name of the game in business and the more you can generate the better your business will be.

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©1998 - 2004 Eagle Marketing PO Box 271 Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll FREE (888) 550-6100
email: tommail@smalltownmarketing.com

Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271 Bozeman, MT 59771-0271

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