Home Based Business:
How To Get Business To Come To You


by Tom Egelhoff

Author Tom EgelhoffBeing a home based business myself I know the problems you face when starting your business.

In most cases you have limited funds and that means you have to do something we all hate to.

You must go out into the real world and "sell" what you do to others.

A large number of great business ideas fail each year because the business person cannot or even worse, "will not" go out and sell the business.

The good news is, you don't really need to go out and sell your business or service.

There are practical ways to get the word out at low cost and entice customers to come to you instead.

The upside is that you will always have customers. The downside is attracting more business than you can handle.


The First Steps

Before you can attract people to your business you need to be prepared for your customers.

It's not going to do you one bit of good to attract customers, only to find when they arrive, that you are not a professional business.

Before you can attract people to your business you need to make sure that whatever the customer sees puts your home based business in the best light.

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Here Are A Few Things To Consider

If customers are coming to your home to purchase products or arrange for your service:

Your home is now a storefront.

Make sure the yard and front of the house are well groomed. Grass cut weeds pulled.

How your home looks will give the customer a positive or negative impression of who you are and how you will do business.

Kids:

We all love em. They're the future of the world but they have no business interacting with customers.

Train them to go somewhere else or arrange for someone to be there to care for them while you take care of business.

Just because you are comfortable around kids doesn't mean everyone is.

Pets:

Almost as bad as kids. Cat boxes and dogs that come out barking or sniffing customers do not make a good impression.

If customers are coming make sure the house doesn't smell like a kennel and keep animals confined away from customers.

Always check with customers before hand if possible to let them know you have pets.

Many people are subject to allergies and may have serious medical reactions to some animals.

Clean House:

If you must take the customer through other rooms in the house to get to your office make sure those rooms are as clean and fresh smelling as possible.

Bathrooms must always be spotless for customers. Most will not ask to use them but some eventually will. Be prepared.

Your Office:

Make sure your office is clean and organized. We've all walked into business offices and seen piles of papers everywhere.

I always have a negative impression of businesses that look like this. Clutter and mess don't demonstrate a well organized person.

The customer may feel that their job could be lost in the shuffle.

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Getting Customers To Come To You

"Build a better mousetrap and the world will beat a path to your door."

Unfortunately this is rarely true. Unless the world can find out about your mousetrap it will simply sit on your workbench with no customers to buy it.

So how do you get customers to come to you without going out and meeting strangers? How do you get people to come to you?

The biggest mistake most new businesses make is they fail to let the most important people know what they're doing.

The first step is promote your business with those you know. Your friends and family. These are the people who know you and would feel comfortable telling their friends about you.

Take a piece of paper and make a list of everyone you know. No exceptions.

It doesn't matter how well you know them. These are the people that will do your selling for you.

They will talk about your business to others they know.

Contact everyone on your list and give them a business card and explain to them all about your business. They'll be the base of your referral network.

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Establish A "Niche" Market

The more specialized your business is the less competition you will probably have.

The better you are at producing a specialized product or service the more in demand your business will be.

Most home based businesses are built because the business owner has found something that is missing in life.

A new product or service that no one else has thought of.

In my case, marketing and advertising is full of experts on a variety of niches.

My web site is the only one I'm aware of that deals with small business in small towns.

Small town marketing is my "niche."

To establish your niche ask yourself the following questions:

  • What skills do I bring to the business? What do I do best?

  • Who are the people who need what I do the most? Your target market.

  • Is this niche large enough or is the demand high enough to make the profit I want to make?

  • Is this a hobby that makes a little money or do I want it to eventually replace my current jobs income.

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Become An Out Source For Other Businesses

A medical transcriptionist for a hospital may branch out and start their own transcription business.

The hospital may be willing to give that person the overflow during business periods. The transcriptionist may also recruit business from other nearby hospitals.

Are there businesses that may be willing to pass their overflow over to you and your new business?

It never hurts to ask.

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Become A Marketing Expert

Most business people are not great salespeople but the successful ones are usually good marketing people.

Take the time to learn about marketing. There are several helpful articles on this site.

Most important things to know in no particular order?

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The Last Word On Getting Customers To Come To You

If I was forced to define business success in one word that word would be "communication."

All business success is geared to communication with the customer.

How, where, and when you communicate with your customers is the key.

Communicate with your customers and let them know what you do and how well you do it.

Do that and they truly will beat a path to your door.

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