How To Get Your Small Business Ad Noticed
by Tom Egelhoff
For years I heard the old Playboy magazine joke about people buying the magazine to read the articles.
I'm one of those people who pick up magazines to read the ads.
I'm always looking for ways to make ads stand out from the crowd. I especially like scanning our local paper for some interesting advertising twist.
Over the years I've noticed one of the most effective attention getting ideas is to use your portrait in your ad.
I'm always drawn to photos and I think most of us are too. Why? We want to know if we know the person. Who are they? What is their business?
It's a secret that real estate and insurance people have know for years but few other professions use the tactic.
Add a picture to your next ad and see the results for yourself.
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© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 406-585-0219 or PO Box 271, Bozeman, MT 59771-0271
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