Use Your Fax For Low Cost Advertising
by Tom Egelhoff
As we move toward the 21st Century the buzzword seems to be the Internet. Well, just five years ago it was the fax. The fax was supposed to put the post office out of business. Obviously that didn't happen. Now, email is supposed to eliminate the fax machine. That seems like a more realistic argument. But until that happens use your fax cover page to increase your advertising.
Your fax cover page is a great place to let customers and vendors know more about your business. Your cover page should contain: Company Name, Address, Phone Number, Fax Number, Email Address and of course, your web site address. At the bottom of the cover page include special information about sales, promotions, new services, special offers and any other information customers should know about your business.
Warning: Don't fill the page so full of information that the fax information is lost. Keep it simple. The purpose is to make the recipient call, fax, email, or visit your web site. Give it a shot and see your call increase.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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