Make It Easy For Customers
To Buy From You
by Tom Egelhoff
As we prepare to enter a new era of doing business during "banking hours" is over.
Customers expect businesses to be available when they are. If you're a retailer, your newest competitor is the Internet.
The new definition of "shopping" is no longer an 800 number and a catalog it's a website, free shipping and a credit card.
Customers can shop 7 days a week, 24 hours a day.
You need to take advantage of any sales strategy that will attract customers.
Website, catalogs, free overnight delivery and personal service.
Schedule store hours to take advantage of traffic patterns.
The easier it is to do business the more business you'll do.
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© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 406-585-0219 or PO Box 271, Bozeman, MT 59771-0271
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