A few weeks ago I took my car in for service and my mechanic suggested a "diagnostic check" of the engine. As I drove away I did notice that the car seemed to perform better than when I brought it in. The diagnostic check had found some defects, that when corrected, improved the car's efficiency.
I got thinking, why couldn't a business create a diagnostic check for its clients. Insurance companies have been doing this for years. So have bottled water companies. Free Water Evaluation.
Take a moment to really look at the customers you contact. Are they taking advantage of all the services you offer? If not, why not? What are they missing?
A good diagnostic will do two things:
- It will alert your customers to new products and services they may have missed.
- You can propose new and/or improved methods or services that only you offer. That will eliminate the competition.
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