Define Your Image To Your Customers
by Tom Egelhoff
Has your company changed since last year? Maybe the time has come to reassess your image. If you've grown, changed locations, added locations, your image may have changed. But, have you let your customers know?
You are in your business every day, your customers are not. They don't often see what you take for granted. Review your marketing and business plans. Make sure the new products, services and locations are included in your advertising and marketing strategies.
Your customers will support you if they know what they are supporting.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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