Free Marketing Tip:
Ask Customers For An Evaluation
by Tom Egelhoff
our oldest and best customers come back over and over again for one very good reason. You provide the goods and services they want. So, how can you convey that idea to new customers?
Ask your best customers to evaluate your brochures and other advertising materials. Do your brochures tell the same story that your best customers tell when they recommend your business?? You may be missing the real message. To find out, all you have to do is ask.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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