It Takes Time To Develop
by Tom Egelhoff
When I first wrote my book, one of the biggest hurdles I had to overcome was being unknown. I created a brochure to help explain the purpose and the contents of the book and as I collected news stories about me, I began to place them in the brochure. As I appeared in more and more publications my credibility began to grow and book sales increased.
Last month I felt I was at a point that I could submit the book to Amazon.Com. I did and they accepted it.
The point is that they probably would have thought twice about it without some newspaper reviews and testimonials.
Ask your customers if you can use their comments in your brochures and advertising. Over time a track record of successes will emerge that any new competitor will find tough to overcome.
Return to the "Business Management" Directory
Top : Home
Listen in on Tom's weekly radio show "Open For Business" on AM 1450 KMMS Radio, Bozeman.
Have a business question for Tom? Click here to get Tom's advice for free.
Stay up to date on business issues. Join Tom's Blog.
This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:
Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
Would you like Tom Egelhoff to speak at your business function or convention?
Click here for information, topics and pricing.
Top : Home