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It Takes Time To Develop
Customer Confidence
by Tom Egelhoff
When I first wrote my book, one of the biggest hurdles I had to overcome was being unknown. I created a brochure to help explain the purpose and the contents of the book and as I collected news stories about me, I began to place them in the brochure. As I appeared in more and more publications my credibility began to grow and book sales increased.
Last month I felt I was at a point that I could submit the book to Amazon.Com. I did and they accepted it.
The point is that they probably would have thought twice about it without some newspaper reviews and testimonials.
Ask your customers if you can use their comments in your brochures and advertising. Over time a track record of successes will emerge that any new competitor will find tough to overcome.
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© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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