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Make Sure Your Coupon Offer Is Visible
by Tom Egelhoff
If you've spent any time at all on this site, you know I'm a big fan of postcards. Even at full postage (.20¢) they are still only .01¢ more than bulk mail. I have often suggested that your postcard have a "call-to-action." In other words it asks the recipient to do something. Call the store, come down, bring a coupon. Do something to let me know you got my postcard and I'm getting some business from it.
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Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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