Make Sure Your Coupon Offer Is Visible

by Tom Egelhoff

If you've spent any time at all on this site, you know I'm a big fan of postcards. Even at full postage (.20¢) they are still only .01¢ more than bulk mail. I have often suggested that your postcard have a "call-to-action." In other words it asks the recipient to do something. Call the store, come down, bring a coupon. Do something to let me know you got my postcard and I'm getting some business from it.


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