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Free Business Tips:
What's Your Competitor's Advertising Budget?
by Tom Egelhoff
Are you spending enough on advertising to keep up with your competition? Are you spending too much?
Do you know how much your competitor is spending on their advertising? Is there a way to find out. Yes, there is. This method will give you a rough estimate of your competitors advertising budget.
Start a competitive advertising file on all competitors. Clip all print ads. Record all radio and TV ads. You may need friends and employees to write down the times and dates that they heard or saw your competitors ads.
Once you have assembled all the advertising spots you contact the various media reps and ask for a quote on each ad package. This should give you a rough idea of how much the competition is spending.
Additional idea: Check business receipts daily during heavy competitive advertising. How was your business affected?
Return to the "General Business Advertising" Directory
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This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:
Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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