Free Business Tips:
What's Your Competitor's Advertising Budget?


by Tom Egelhoff

Are you spending enough on advertising to keep up with your competition? Are you spending too much?

Do you know how much your competitor is spending on their advertising? Is there a way to find out. Yes, there is. This method will give you a rough estimate of your competitors advertising budget.

Start a competitive advertising file on all competitors. Clip all print ads. Record all radio and TV ads. You may need friends and employees to write down the times and dates that they heard or saw your competitors ads.

Once you have assembled all the advertising spots you contact the various media reps and ask for a quote on each ad package. This should give you a rough idea of how much the competition is spending.

Additional idea: Check business receipts daily during heavy competitive advertising. How was your business affected?


Return to the "General Business Advertising" Directory


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