Make Sure Customers
Can Identify Employees
by Tom Egelhoff
My wife will tell you that I'm one of those people who hates to shop for anything. Spending a lot of my life in sales I can't help but evaluate sales peoples performance as they try to discover what I want.
But, one of the most frustrating things for me, as a shopper, is not being able to tell the employees from the customers.
You don't have to go to the expense of uniforms but name badges would be helpful. I don't want to be attacked as soon as I enter a business but I do want to be able to find someone quickly if I have a question or are ready to make a purchase.
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Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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