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Write A Basic Brochure How To Market Your Business With Your Brochureby Tom Egelhoff
I think you will see my point more clearly if you imagine your brochure as a description of your company or your products or both. Suppose you brought a customer to your business for a tour. Wouldn't you meet him/her and shake their hand? Welcome them warmly? Tell them how happy you are about their interest in your products or services? Of course you would. So, what does this have to do with your brochures? Just this. You send your brochure out without the handshake, warm greeting or acknowledging their appreciation for your business. I know you can't go with every brochure in person but you can go by personal letter. Enclose a personal note with your brochure, on your company letterhead, introducing yourself and your company and expressing your appreciation for their interest in your business. Include instructions on contacting you or give them the name of their sales rep for future information. Send out a lot of brochures? Every word processing program has mail merge capabilities. Have someone learn to use them. Business contacts are emotional not logical. We buy from people we feel comfortable with who are approachable. Try it... you'll like it. Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271 Bozeman, MT 59771-0271 Would you like Tom Egelhoff
to speak on brochure marketing at your business function or convention?
 "How To Market, Advertise
and Promote Your Business Or Service In A Small Town"
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