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A Small Business Tip:
Don't Advertise The Wrong Product
by Tom Egelhoff
One of the most common advertising mistakes is creating an ad that tells customers all about who you are instead of what you can do for them. The business gives all sorts of fact about services expecting the customer to digest every word. Take it from me, they won't.
Every feature of your business must have a benefit to your customer. They will read the history of your company if it benefits them in some way.
It's ok to talk about your experience and qualifications but be sure to tie in how the customer comes out ahead by knowing those things.
Return to the "General Business Advertising" Directory
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This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:
Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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