Shape Counts In Advertising

by Tom Egelhoff

Newspaper ads come in all shapes and sizes. And like most things in life, we as human beings respond to certain shapes and sizes.

Given the choice between a space one column wide and six inches high and one that is three columns wide and two inches high pick the wider of the two. Long narrow ads are often hard to read.

The exception might be if you are making the ad look like a newspaper story. In that case the ad would be the same width as the normal newspapers news columns.


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