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Schedule Ads Right For Big Profits
by Tom Egelhoff
One of the advertising points I stress on this site is the "call to action" an ad should contain. When customers see your ad what do you want them to do? Call you up? Come down to your business? Return a coupon? Or, would you rather they put your ad aside and call you in a few days? If they wait, will they remember you? The longer they wait the less chance they will remember you.
If you run a "call to action" ad, make sure you schedule the ad to run on days when your business is open, not closed. There is nothing worse than having a customer ready to contact you and they have to wait until the next day you're open.
For more on how to help customers find you when you're closed, See: "Visitor Tips" - Don't forget to put your email/website here.
For more on ads, see: "What Makes A Great Ad?"
Return to the "Low Cost Advertising" Directory
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This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:
Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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