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It's Not What You Say, It's How You Say It
by Tom Egelhoff
Advertising is now, and always has been, word and picture discriptions that cause a favorable sales reaction from your customers. The ad message and how it's presented can greatly improve the response rate of any advertising.
For example, one of the following messages produced 40% more business than the other two. Can you guess which one?
50% OFF
Buy One, Get One FREE
Half OFF
As you can see, all three messages are the same. They all offer the same benefit but stated in different ways. Which one did customers perceive the greatest value to be?
Buy One, Get One Free
So, the next time you have a sale, don't just throw out any number or phrase. Give it some thought from the customers point of view. Wouldn't you like 40% more business?
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Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
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