|
Stay Within Your Ad Budget
by Tom Egelhoff
If you're in business sooner or later you're going to be asked to purchase a "sponsor ad." These are a newspaper idea for creating or promoting an existing civic project. Another example might be buying an ad in the high school year book.
There is nothing wrong with buying these ads. They support good causes but seldom reach your total target market. The thing to keep in mind is that doing a lot of these can eat into your advertising budget. A twenty dollar ad every month will be $240.00 at the end of the year. $240.00 can buy a lot of advertising.
Be selective when you pick these ads. No business can support every worthy cause.
Return to the "Low Cost Advertising" Directory
Top : Home
Listen in on Tom's weekly radio show "Open For Business" on AM 1450 KMMS Radio, Bozeman.
Have a business question for Tom? Click here to get Tom's advice for free.
Stay up to date on business issues. Join Tom's Blog.
This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:
Used With Permission
© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271
http://www.smalltownmarketing.com - (406) 585-0219 - Toll Free (888) 550-6100
Email: tommail@smalltownmarketing.com.
Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise & Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271
Would you like Tom Egelhoff to speak at your business function or convention?
Click here for information, topics and pricing.
Top : Home
|
